It's kismet that People magazine's annual Most Beautiful People issue hit newsstands the same time that "Lies of the Beautiful People," the lead single from Sixx: A.M.'s new album, has burned up Billboard's rock radio charts. After all, the song was inspired by bassist Nikki Sixx's contempt for the yearly poll.
"It's not the people on the magazine [that I dislike]," Sixx says of the song that introduces "This Is Gonna Hurt," which arrived May 3 on Eleven Seven Music. "It's that [life] can be more than just one version of beauty."
Within 10 weeks "Lies" has reached No. 3 on both Active Rock and Heritage Rock and No. 16 on Rock Songs. To underline the song's impact with Sixx: A.M. fans, Tenth Street Entertainment West Coast VP of artist management Chris Nilsson points to numerous postings the song generated on Twitter and the band members' Facebook pages. The track has sold 25,000 copies, according to Nielsen SoundScan. First-day sales for the album weren't available at press time.
Sixx: A.M.'s debut album, 2007's "The Heroin Diaries Soundtrack," was a sleeper hit whose lead single, "Life Is Beautiful," hit No. 2 on both Active Rock and Heritage Rock. The album is a companion piece to Sixx's harrowing account of his heroin addiction, "The Heroin Diaries: A Year in the Life of a Shattered Rock Star." The album has sold 344,000 copies, according to Nielsen SoundScan, and the book debuted at No. 4 on the New York Times Best Seller List.
"The success of ["Life"] has people looking at Sixx: A.M. as an important band," says Allen Kovac, chairman/CEO of Tenth Street Entertainment, Sixx's management company. He notes that Tenth Street encountered resistance when it promoted "Life" to radio, but getting airplay for "Lies" has been "a lot easier."
"It's not the people on the magazine [that I dislike]," Sixx says of the song that introduces "This Is Gonna Hurt," which arrived May 3 on Eleven Seven Music. "It's that [life] can be more than just one version of beauty."
Within 10 weeks "Lies" has reached No. 3 on both Active Rock and Heritage Rock and No. 16 on Rock Songs. To underline the song's impact with Sixx: A.M. fans, Tenth Street Entertainment West Coast VP of artist management Chris Nilsson points to numerous postings the song generated on Twitter and the band members' Facebook pages. The track has sold 25,000 copies, according to Nielsen SoundScan. First-day sales for the album weren't available at press time.
Sixx: A.M.'s debut album, 2007's "The Heroin Diaries Soundtrack," was a sleeper hit whose lead single, "Life Is Beautiful," hit No. 2 on both Active Rock and Heritage Rock. The album is a companion piece to Sixx's harrowing account of his heroin addiction, "The Heroin Diaries: A Year in the Life of a Shattered Rock Star." The album has sold 344,000 copies, according to Nielsen SoundScan, and the book debuted at No. 4 on the New York Times Best Seller List.
"The success of ["Life"] has people looking at Sixx: A.M. as an important band," says Allen Kovac, chairman/CEO of Tenth Street Entertainment, Sixx's management company. He notes that Tenth Street encountered resistance when it promoted "Life" to radio, but getting airplay for "Lies" has been "a lot easier."
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