RKM & Ken-Y Score with Latin Tween Market

RKM & Ken-Y first realized the extent of their popularity among Latina schoolgirls through Facebook.

The Puerto Rican duo has nearly 1.5 million "likes" on the social media site, where dozens of fans have posted photos holding a copy of its new album, "Forever."

"These songs are dedicated to the time when you fall in love for the first time, when you have your first boyfriend or girlfriend in high school," says Ken-Y, whose full name is Kenny Vazquez. "It's a record to accompany the moments of your first love."


Video: RKM & Ken-Y, "Mas"

While most reggaetón stars are known for their racy lyrics and tough image, RKM & Ken-Y have succeeded in the crowded urban Latin genre with romantic rhythmic music made for teen crushes.

"Forever," released on Valentine's Day, peaked at No. 10 on Billboard's Top Latin Albums chart. The pair's previous, Grammy Award-nominated album, "Masterpiece," sold 314,000 units in the United States, according to Nielsen SoundScan.

"This is music that the kids and their parents can listen to in their car on the way to school without obscene words," says Jorge Pina, president of RKM & Ken-Y's label, Pina Records. He puts the duo's core audience at between 8 and 16 years old.